Last Updated: June 2026
Privacy Policy
Introduction
Index & Atlas (hereinafter "Company," "we," "us," or "our") is a professional digital presence service owned and operated by Guy Swenson, Ed.D., located in Orlando, Florida. This Privacy Policy describes how we collect, use, store, and protect the personal information of visitors to our website at indexandatlas.com (hereinafter "Website") and clients who engage our services.
We take your privacy seriously. This policy is written in plain language so you can understand exactly what we do with your information. Please read it carefully.
By visiting our Website, joining our waitlist, submitting a contact form, or engaging our services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Website or services.
Defined Terms
When the first letter of a word is capitalized in this document, it has a specific meaning as defined below.
Company — Index & Atlas, owned and operated by Guy Swenson, Ed.D.
Website — indexandatlas.com
Privacy Officer — Guy Swenson, Ed.D.
Client — any individual who has entered into a services agreement with the Company.
Visitor — any individual who accesses the Website without entering into a services agreement.
Personal Information — any information that identifies or could reasonably identify you as an individual.
Information We Collect
Waitlist Form
When you join our waitlist through the Website, we collect the following information that you voluntarily provide:
Your first and last name
Your email address
Your professional role (selected from a dropdown menu)
Any message you choose to include in the open text field
This information is collected for the sole purpose of communicating with you about the launch of Index & Atlas services and providing you with occasional insights on digital presence for educational leaders. We will never use your waitlist information for any other purpose.
Contact Form
When you submit our contact form, we collect your name, email address, and the message you provide. We use this information only to respond to your inquiry.
Client Intake Information
When you engage our services as a Client, you will complete a detailed intake questionnaire that collects professional biographical information including your career history, educational background, leadership philosophy, professional accomplishments, and other information you choose to share for the purpose of building your Leadership Profile. This information is used exclusively to produce your contracted deliverables and is never shared with any third party without your explicit written consent.
Website Analytics
As you navigate our Website, we use analytics tools to collect non-personally identifiable information about how visitors use the site. This may include the pages you visit, how long you spend on each page, the type of device and browser you use, and your general geographic region based on IP address. We use this information to improve the Website experience and understand how our content is being used.
Our Website is built on the Squarespace platform. Squarespace collects certain analytics data on our behalf. You can review Squarespace's privacy practices at squarespace.com/privacy.
Cookies and Tracking Technologies
Our Website uses cookies, which are small pieces of information stored by your web browser. Cookies help the Website function properly and allow us to understand how visitors navigate the site. You can instruct your browser to reject cookies, but some features of the Website may not function properly if you do so.
We do not use cookies to track your activity across other websites or to serve you targeted advertising on other platforms.
Information We Do Not Collect
Index & Atlas does not collect sensitive personal information including social security numbers, financial account information, payment card numbers, precise geolocation data, biometric data, or health information. Payment processing for our services is handled by third-party payment processors and we do not store your payment information.
How We Use Your Information
We use the information we collect for the following purposes only:
To communicate with you about the Index & Atlas waitlist and service launch
To respond to inquiries submitted through our contact form
To produce contracted deliverables for Clients based on intake questionnaire information
To send occasional educational insights and updates to waitlist members who have opted in
To improve our Website based on aggregate analytics data
To fulfill our legal obligations and enforce our agreements
We will never use your information for purposes beyond those listed above without your explicit consent.
How Long We Keep Your Information
We retain waitlist information for as long as you remain on our waitlist or until you ask us to remove you, whichever comes first.
We retain contact form submissions for a reasonable period necessary to respond to your inquiry and maintain a record of our communications.
We retain Client intake information and project files for the duration of the services agreement and for a reasonable period afterward as required to fulfill our contractual obligations and resolve any potential disputes.
You may request deletion of your personal information at any time by contacting our Privacy Officer. We will honor deletion requests promptly except where retention is required by law or necessary to enforce our agreements.
Email Communications
When you join our waitlist, you are agreeing to receive communications from Index & Atlas about our service launch and occasional insights on digital presence for educational leaders. We promise to keep these communications relevant and infrequent. We will never sell your email address or share it with third parties for marketing purposes.
Every email we send will include an unsubscribe option. You may opt out of our email communications at any time. If you unsubscribe from our mailing list you may still receive transactional communications directly related to services you have contracted with us.
Our email communications comply with the CAN-SPAM Act. Each email will clearly identify Index & Atlas as the sender and provide a mechanism to unsubscribe.
Information Sharing and Disclosure
Index & Atlas does not sell, rent, or trade your personal information to any third party for any purpose.
We may share your information in the following limited circumstances only:
With service providers who assist us in operating our Website and delivering our services, such as our website platform provider Squarespace, solely to the extent necessary for them to perform those services on our behalf
With legal counsel or collection agencies when necessary to enforce our agreements or resolve disputes
When required by law, court order, or governmental authority
To protect the rights, property, or safety of Index & Atlas, our clients, or the public
We do not share Client intake information or Leadership Profile content with any third party without the explicit written consent of the Client.
Portfolio and Promotional Use
Index & Atlas may display completed Leadership Profiles as portfolio examples in our marketing materials, Website, and professional presentations to demonstrate the quality and scope of our services. We will not identify a Client by name in portfolio materials without their explicit written consent. Clients who prefer their profile not be used for portfolio purposes may request this exclusion in writing and we will honor that request.
Security of Your Information
We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We rely on reputable and secure third-party platforms including Squarespace for our website infrastructure and HoneyBook for our client management. These platforms maintain their own security standards and practices.
While we make every reasonable effort to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.
Florida Residents
Index & Atlas is based in Orlando, Florida and our primary audience is Florida-based educational leaders, though we serve clients nationwide. Florida's Digital Bill of Rights provides certain privacy protections for Florida consumers. While Index & Atlas is a small business that operates below the statutory thresholds that trigger most obligations under that law, we are committed to honoring the spirit of those protections regardless of legal requirement.
Florida residents may contact our Privacy Officer to request access to, correction of, or deletion of their personal information. We will respond to such requests promptly and in good faith.
California Residents
The California Consumer Privacy Act (CCPA) provides certain rights to California residents regarding their personal information. Although Index & Atlas operates below the thresholds that trigger CCPA obligations for most businesses, we respect the rights it establishes and will honor them upon request.
California residents have the right to know what personal information we collect and how we use it, the right to request deletion of their personal information, the right to opt out of the sale of their personal information (we do not sell personal information), and the right to non-discrimination for exercising these rights.
To exercise your California privacy rights, contact our Privacy Officer at the information provided at the end of this policy.
European Union Residents
The General Data Protection Regulation (GDPR) governs privacy rights for individuals within the European Union. While Index & Atlas primarily serves educational leaders in the United States, we respect GDPR principles and extend the following rights to EU residents who interact with our Website or services.
EU residents have the right to access personal data we hold about them, the right to request correction of inaccurate data, the right to request erasure of their data, the right to restrict or object to processing of their data, the right to data portability, and the right to withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact our Privacy Officer. We will retain your information only as long as necessary for the purposes described in this policy or as required by applicable law.
Children's Privacy
Index & Atlas services are designed exclusively for professional adults in educational leadership roles. We do not knowingly collect personal information from anyone under the age of 18. Our Website is not directed at children and we do not market to children.
If you believe a minor has provided personal information to us through our Website or services, please contact our Privacy Officer immediately and we will take steps to delete that information promptly.
Links to Other Websites
Our Website may contain links to external websites including social media platforms, professional organizations, and other resources. These external sites have their own privacy policies and practices. We are not responsible for the privacy practices of any website we do not own or operate. Visiting linked websites subjects you to their privacy policies and we encourage you to review them before providing any personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes we will update the Last Updated date at the top of this policy and notify waitlist members by email. Your continued use of our Website or services after any changes to this policy constitutes your acceptance of the updated terms.
We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Our Privacy Officer
If you have questions about this Privacy Policy, wish to exercise any of your privacy rights, or need to report a privacy concern, please contact:
Privacy Officer: Guy Swenson, Ed.D.
Company: Index & Atlas
Email: guy@indexandatlas.com
Website: indexandatlas.com
We will respond to all privacy inquiries within a reasonable timeframe and make every effort to resolve your concerns promptly and in good faith.